Patterson-Schwartz turns 64 today, and the moment feels less like a milestone and more like momentum. Over the past several months, we’ve reintroduced ourselves with a refined visual identity, sharper tools, and a renewed focus on how we show up in the market. This evolution isn’t about replacing who we are—it’s about reflecting it more clearly.
For decades, our strength has come from the people who choose to work here and the communities we’re proud to serve. That passion for service is what has always set Patterson-Schwartz apart. The brand refresh puts that spirit into a modern expression—one built to meet the expectations of today’s clients while staying true to the warmth, approachability, and integrity that has always defined us.
Raising the Bar for Modern Real Estate
Behind the scenes, PSA has been steadily strengthening its tools, systems, and resources. The refreshed identity brings that internal progress forward. A cleaner, more confident design system signals the expectations we set for ourselves: high standards, refined design, and an elevated experience for today’s clients.
Agents now have access to updated print and digital materials that support strong first impressions—business cards with premium finishes, streamlined listing templates, and social media graphics that feel fresh and polished. These tools reflect a company investing in its people and positioning them for success in a competitive, visually-driven marketplace.
What Our Agents Are Saying:
“I use the Agent Icon templates, which I absolutely love! I love the sleek, modern look.
The refreshed design still captures what makes Patterson-Schwartz special—that welcoming, local, and professional feel that clients have trusted for years. It looks modern but still feels like ‘home.’” – Madelyn Hulsey of The DiEmedio Group, PSA Hockessin
A Familiar Brand—Sharpened for Today
At the heart of the refresh is an updated lantern—cleaner, bolder, and designed to shine across today’s platforms. Paired with a refined typeface and a palette grounded in black, white, and gold, the new visual identity adds clarity and confidence to everything it touches.
It’s a familiar brand, simply presented with more intention. The update doesn’t change who we are. It helps us show it.
From Leadership:
“Our refreshed identity reflects something deeper than design—it reflects who we are. At Patterson-Schwartz, we take pride in serving our communities with integrity, warmth, and a standard of care that runs through everything we do. As we enhance our tools and elevate our brand, our commitment stays the same: supporting our agents, strengthening our relationships, and showing up with the professionalism our clients deserve.”
Donna Greenspan, CEO & Jason Giles, President
What’s Coming Next
Our redesigned website and new agent sites are nearing the finish line. These platforms bring the refreshed identity into a polished digital experience—clean, intuitive, and built for how consumers search today. It’s the next step in ensuring that our external presence mirrors the high standards already shaping our work internally.
What Our Agents Are Saying:
“I’ve woven the refreshed look into everything I do—social posts, listing materials, and email communication. My marketing feels brighter and more engaging, elevating the way I present information to clients.
“What still feels unmistakably Patterson-Schwartz is the warmth. The update is fresh and current, but it carries the same friendly, local, trustworthy feel that defines us.”” – Julianna Lee, PSA Hockessin
Looking Ahead
Turning 64 isn’t about looking back. It’s about making sure the way we appear in the market matches the progress, pride, and passion happening inside our company every day. The evolution of our brand aligns our outward identity with the high standards and momentum our agents live out in real time—something not always obvious from the outside, but unmistakable once experienced.
As we move into our 65th year, one message is clear: Patterson-Schwartz is evolving—sharpening how we show up so the market sees what we’ve known all along.
We’re just getting started.
About Us
Patterson-Schwartz Real Estate is Delaware’s largest independent real estate brokerage and offers a full range of services that include residential home sales, purchase and rental, relocation services, and property management. We’ve been guiding home buyers and sellers since 1961, and invite you to connect with us when you’re ready to partner with a local real estate expert.
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