Patterson-Schwartz launches Adwerx Motion ads

It is no secret that today’s consumers often begin their search for a home online. And now more than ever, a robust and effective online strategy is vital for connecting with home buyers. At Patterson-Schwartz, we employ a vast array of online marketing efforts to increase our listings’ exposure, and we’re excited to announce a new animated format from our digital ad partner, Adwerx Enterprise.

Enhancing the digital experience

In 2018 Patterson-Schwartz began a partnership with Adwerx Enterprise, an industry leader in digital advertising automation. With the Adwerx platform, digital ads for new Patterson-Schwartz listings launch when a property is publicly listed during the all-important first week that a home hits the market and receives the most attention. Combined with sophisticated retargeting technology, these ads follow local home buyers around the web and appear on popular websites such as ESPN and the New York Times and social media sites like Facebook and Instagram.

“Patterson-Schwartz focuses on using superior tools to market their listings, and we have helped them engage online buyers and cost-effectively advertise on websites alongside big brands,” says Nathan Kainz, Enterprise Account Management, Team Lead at Adwerx. “But we know the real estate industry is competitive and are always looking to enhance the ability to grab the attention of consumers.”

An innovative partnership

Developed to stand out in the digital environment, Adwerx Motion combines the effectiveness of targeting listing ads with the power of motion to create content that reaches more prospective buyers and increases the visibility of each listing. This new feature allows display advertising to be animated using HTML5 technology – an ad type proven to drive higher engagement and improved click-through rates.

“When we were approached by our account representative to be one of the first brokers to launch Adwerx Motion ads, we didn’t hesitate to jump on board.

“The ability to upgrade our automated listing campaigns to an animated design creates another opportunity for our agents to impress their sellers and win the listing presentation. Adwerx consistently enables us to provide value to our agents and their clients by helping their listings stand out in a highly competitive environment.”

Justin Kierstead, Marketing Director of Patterson-Schwartz Real Estate

About Us

Patterson-Schwartz Real Estate is Delaware’s largest independent REALTOR® with ten offices and over 450 full-time Sales Associates. We offer a full range of services that include residential home sales, purchase and rental, relocation services, and property management. We invite you to connect with us when you’re ready to partner with a local real estate expert. We’ve been guiding home buyers and sellers since 1961.

Quick Links

4 Reasons You Should Consider Selling This Fall

Reasons You Should Consider Selling This Fall | MyKCM

If you’re trying to decide when to sell your house, there may not be a better time to list than right now. The ultimate sellers’ market we’re in today won’t last forever. If you’re thinking of making a move, here are four reasons to put your house up for sale sooner rather than later.

1. Your House Will Likely Sell Quickly

According to the Realtors Confidence Index released by the National Association of Realtors (NAR), homes continue to sell quickly – on average, they’re selling in just 17 days. As a seller, that’s great news for you.

Average days on market is a strong indicator of buyer demand. And if homes are selling quickly, buyers have to be more decisive and act fast to submit their offer before other buyers swoop in.

2. Buyers Are Willing To Compete for Your House

In addition to selling quickly, homes are receiving multiple offers. That same survey shows sellers are seeing an average of 4.5 offers, and they’re competitive ones. The graph below shows how the average number of offers right now compares to previous years:

Reasons You Should Consider Selling This Fall | MyKCM

Buyers today know bidding wars are a likely outcome, and they’re coming prepared with their best offer in hand. Receiving several offers on your house means you can select the one that makes the most sense for your situation and financial well-being.

3. When Supply Is Low, Your House Is in the Spotlight

One of the most significant challenges for motivated buyers is the current inventory of homes for sale. Though it’s improving, it remains at near-record lows. The chart below shows how today’s low inventory stacks up against recent years. The lighter the blue is in the chart, the lower the housing supply.

Reasons You Should Consider Selling This Fall | MyKCM

If you’re looking to take advantage of buyer demand and get the most attention for your house, selling now before more listings come to the market might be your best option.

4. If You’re Thinking of Moving Up, Now May Be the Time

If your current home no longer meets your needs, it may be the perfect time to make a move. Today, homeowners are gaining a significant amount of wealth through growing equity. You can leverage that equity, plus current low mortgage rates, to power your move now. But these near-historic low rates won’t last forever.

Experts forecast interest rates will rise. In their forecast, Freddie Mac says:

“While we forecast rates to increase gradually later in the year, we don’t expect to see a rapid increase. At the end of the year, we forecast 30-year rates will be around 3.4%, rising to 3.8% by the fourth quarter of 2022.”

When rates rise, even modestly, it’ll impact your monthly payment and by extension your purchasing power.

Bottom Line

Don’t delay. The combination of housing supply challenges, low mortgage rates, and extremely motivated buyers gives sellers a unique opportunity this season. If you’re thinking about making a move, reach out to one of our local experts to chat about why it makes sense to list your house now. Patterson-Schwartz Real Estate been guiding home buyers and sellers since 1961.

Source: Keeping Current Matters, September 2021.The information contained, and the opinions expressed, in this article are not intended to be construed as investment advice.

Smarter Open Houses with Spacio & Patterson-Schwartz

Patterson-Schwartz is pleased to announce paperless open house registration through the Spacio app! This new, digital process provides a smarter experience for open house visitors and Patterson-Schwartz agents. Registrant information is gathered instantly and more accurately than the manual sign-in process, while automated follow-up ensures the interest in the open house never loses its momentum.

“Spacio enables agents to efficiently and seamlessly connect with potential buyers long after the doors to the open house close. Digitally collecting visitor data also eliminates paperwork and the use of QR code technology provides a touchless aspect. The experience is better, greener, and safer for all involved.”

Justin Kierstead, Director of Marketing at Patterson-Schwartz

Maximizing the open house opportunity

While the pandemic put restrictions on traditional open house activity in 2020, the local real estate market is experiencing a return to interest in in-person tours of homes in 2021. According to the National Association of REALTORS, open houses continue to be a frequently used source in the home search process among buyers.

The partnership with Spacio allows Patterson-Schwartz agents to make the most of the open house opportunity. The app is easily accessible via web and mobile devices and integrates with many agents’ lead capture and follow-up tools.

The app’s top features also make it a great piece of technology for today’s fast-paced and safety-minded market.

Each open house event generates its unique URL or QR code, which, when shared with visitors, allows for touchless sign-in on individual devices. These URLs and QR codes can also be shared in advance and save time through pre-registration. And as soon as the open house closes, registrants receive automated follow-up information and can connect with the agent at the click of a button.

“We’re thrilled to be able to offer this app to our agents,” says Patterson-Schwartz Senior Vice President, Business Development & Corporate Strategist, and Greenville Sales Manager, Donna Greenspan. “Open houses have long been a mainstay to real estate sales, and we love introducing new technology into the experience without sacrificing the personal touch.”

About Us

Celebrating 60 years of service, Patterson-Schwartz Real Estate is Delaware’s largest independent REALTOR® with nine offices and over 450 full-time Sales Associates. We offer a full range of services that include residential home sales, purchase and rental, relocation services, and property management. We invite you to connect with us when you’re ready to partner with a local real estate expert.

New Patterson-Schwartz Lawn Signs Hit the Marketplace

Patterson-Schwartz is excited to announce the launch of our new lawn sign in the marketplace! The update features a modern, clean design while maintaining the traditional icon of our brand — the lantern.

2021 Patterson-Schwartz lawn sign rendering

Lighting the Way since 1961

As Delaware’s leading locally owned and operated real estate company for over 60 years, we take great pride in our brand and presence in the community. From our early office in Wilmington to our brand-new building in Middletown, we carried a version of our iconic lantern with us.

Did you know the carriage lanterns that hung outside of our former Delaware Avenue office directly inspired the iconic logo established in the late 1970s? They were refurbished and reinstalled outside of our current Newark sales center. This consistency in our brand shows that as much as we have grown, we remain true to our roots. Our lantern has always symbolized a warm glow of welcome and light to offer guidance.

When it comes to selling your home, our lawn signs in your yard are an extension of our commitment to provide superior guidance through the real estate process. And at Patterson-Schwartz, it’s the people connected to our company, especially the sales associates, who make the lantern on our brand shine by fulfilling that promise.

A Sign for the Times

During the last year, we saw many changes to our industry and our agents proved that they could pivot their business without sacrificing their commitment to customer service excellence. They learned new technology, used new tools, found new ways to connect, and forged ahead during uncertain times with care for the consumer. 

A refresh to our lawn sign is just one way we invite you to experience what is new at Patterson-Schwartz and to get to know our brand and the sales associates lighting the way with the best tools, best resources, and the best expertise for the days ahead.

Long-time partner and local sign printer, PopDot Signs and Graphics, is busy bringing our vision to life, and we cannot wait for you to see us in a brand-new light.

About Us

Patterson-Schwartz Real Estate is Delaware’s largest independent REALTOR® with nine offices and over 450 full-time Sales Associates. We offer a full range of services that include residential home sales, purchase and rental, relocation services, and property management. We invite you to connect with us when you’re ready to partner with a local real estate expert.

Why Low Inventory is a Win for Sellers

Real estate continues to be called the ‘bright spot’ in the current economy, but there’s one thing that may hold the housing market back from achieving its full potential this year: the lack of homes for sale.

Buyers are actively searching for and purchasing homes, looking to capitalize on today’s historically low interest rates, but there just aren’t enough houses for sale to meet that growing need. Nadia Evangelou, Senior Economist & Director of Forecasting for the National Association of Realtors(NAR), explains:

“These ultra-low mortgage rates make homebuying more attractive, boosting activity to the highest level since 2006…Nevertheless, inventory continues to fall, widening the gap between housing demand and supply.”

According to NAR, right now unsold inventory sits at a 2.5-month supply at the current sales pace. To have a balanced market where there are enough homes for sale to meet buyer demand, the market needs 6 months of inventory. Today, we’re nowhere near that number. If this trend continues, it will get even harder to find homes to purchase, and that may slow down potential buyers. Danielle Hale, Chief Economist for realtor.com, notes:

“While some buyers are frustrated, there are still plenty trying to make a move. This means that homes are still selling fast, and inventory is dropping despite an improving new listings trend.”

The Weekly Recovery Report from realtor.com keeps an eye on the number of listings coming into the market (houses available for sale) and the total number of listings staying in the market compared to the previous year (See graph below):

The number of total listings (the orange line) continues to decline even as new listings (the blue line) are coming to the market. Why? Buyers are scooping up homes faster than they’re being put up for sale. Hale emphasized:

“New listings are a necessary ingredient for further home sales, so additional improvement here will be important for home buyers and sustaining home sales activity.”

Does This Mean It’s a Good Time to Sell?

Yes. If you’re thinking about selling your house, this winter is a great time to make it happen. There are plenty of buyers looking for homes to purchase because they want to take advantage of low interest rates. Realtors are also reporting an average of 3.4 offers per house and an increase in bidding wars, meaning the demand is there and now is the opportune time to sell for the most favorable terms.

BOTTOM LINE

If you’re considering selling your house, this is the perfect time to discuss how you can benefit from the market trends in our local area. Connect with one of our local experts today.

Read more

Source: “Things to Consider When Selling Your House” Winter 2021 edition, courtesy of Keeping Current Matters