Meet Sue Kennedy: A Pioneer In Real Estate Tech

Introducing Sue Kennedy, an integral part of the PSA family for an incredible 42 years! From her early days at the reception desk to her pivotal role in shaping PSA’s technological landscape, Sue’s career is nothing short of remarkable. Join us as we explore her passion for growth and innovation that brings the best tech solutions to our team!

How did you get started at PSA?

I started as a part-time receptionist in the Newark office in 1982 — 42 years ago this August. A couple of years later, I became the admin for the Land and Farm Division. When the advertising department needed assistance to bring their new computerized advertising system online, I was asked to help with that while continuing to work with the Land & Farm agents.

You’ve been at PSA for four decades! How has your role evolved since joining PSA?

In 1991, I helped to implement the Real Estate Hotline. I oversaw the installation of the system and set up procedures for having professional voice talent record a “talking ad” for every one of our listings. I managed that system from its introduction in 1992 until 1995 when I moved to the technology department.

I supported our in-house computerized listing management system, the physical computers in the offices, and each office’s computer/network infrastructure.  When the decision was made to take our listing system onto the “World Wide Web”, I worked on the development and implementation of our first version of PS@net. Our intranet was introduced to the agents in the fall of 1998 — 25 years ago! It has changed over the years and is still going strong!  I was also involved in the development and implementation of our public facing website as well –

I continue to oversee the ongoing development of PS@net, provide technology support for our agents, and work on vetting/implementing new technology tools for our agents. With that, no two days are the same. I have seen so many changes in the way business is conducted in real estate. From physical multi-list books updated every two weeks to instant updates for all listings online.

Tell us what you love about your job and why. What excites you about the business?

I have been given the opportunity to learn so much over the years working for PSA. I was able to grow and develop in new areas that interested me. I love the varied nature of what I do. I can be vetting new technologies, managing help-desk requests, or teaching a class on the tools/technology we have available. All on the same day!

I always feel like my input is wanted and valued.

What do you do when you’re not at the office?

I enjoy sailing on Chesapeake Bay, reading, and spending time with my husband, four girls, and three grandkids.

Ready to grow with us?

Sue Kennedy embodies the innovation and adaptability inherent in our people-centric, tech-forward culture. With over four decades of pioneering solutions, whether in professional development or technological advancements, she ensures PSA remains at the forefront of industry standards. Her unwavering commitment to continual growth sets a high bar for all. If you’re looking for a workplace where your talents are celebrated and innovation thrives, Patterson-Schwartz could be your new home. Join us in shaping the real estate market and discover the endless possibilities that await!

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