Patterson-Schwartz launches Adwerx Motion ads

It is no secret that today’s consumers often begin their search for a home online. And now more than ever, a robust and effective online strategy is vital for connecting with home buyers. At Patterson-Schwartz, we employ a vast array of online marketing efforts to increase our listings’ exposure, and we’re excited to announce a new animated format from our digital ad partner, Adwerx Enterprise.

Enhancing the digital experience

In 2018 Patterson-Schwartz began a partnership with Adwerx Enterprise, an industry leader in digital advertising automation. With the Adwerx platform, digital ads for new Patterson-Schwartz listings launch when a property is publicly listed during the all-important first week that a home hits the market and receives the most attention. Combined with sophisticated retargeting technology, these ads follow local home buyers around the web and appear on popular websites such as ESPN and the New York Times and social media sites like Facebook and Instagram.

“Patterson-Schwartz focuses on using superior tools to market their listings, and we have helped them engage online buyers and cost-effectively advertise on websites alongside big brands,” says Nathan Kainz, Enterprise Account Management, Team Lead at Adwerx. “But we know the real estate industry is competitive and are always looking to enhance the ability to grab the attention of consumers.”

An innovative partnership

Developed to stand out in the digital environment, Adwerx Motion combines the effectiveness of targeting listing ads with the power of motion to create content that reaches more prospective buyers and increases the visibility of each listing. This new feature allows display advertising to be animated using HTML5 technology – an ad type proven to drive higher engagement and improved click-through rates.

“When we were approached by our account representative to be one of the first brokers to launch Adwerx Motion ads, we didn’t hesitate to jump on board.

“The ability to upgrade our automated listing campaigns to an animated design creates another opportunity for our agents to impress their sellers and win the listing presentation. Adwerx consistently enables us to provide value to our agents and their clients by helping their listings stand out in a highly competitive environment.”

Justin Kierstead, Marketing Director of Patterson-Schwartz Real Estate

About Us

Patterson-Schwartz Real Estate is Delaware’s largest independent REALTOR® with ten offices and over 450 full-time Sales Associates. We offer a full range of services that include residential home sales, purchase and rental, relocation services, and property management. We invite you to connect with us when you’re ready to partner with a local real estate expert. We’ve been guiding home buyers and sellers since 1961.

Quick Links

In the Classroom with Juli Giles: PSA Careers Q&A

In the spirit of back-to-school season, we recently talked about learning opportunities and growing your real estate business with our Director of Recruiting & Career Development, Juli Giles. She’s here with the scoop on our new Successful Start training program and insight on getting (and staying!) ahead in the industry.

What is your favorite thing about the new Successful Start program at PSA?

There is so much to love about our new Successful Start program, 100 Days to Greatness, and we are absolutely thrilled to be one of the few companies in our region certified to teach this business-changing program from Brian Buffini!

Brian Buffini’s philosophy is similar to our company philosophy in that phenomenal customer service and exceeding clients’ expectations leads to referral business. The 100 Days to Greatness program is a step-by-step activity program that focuses on building that referral business.

In addition to the activities, this program also includes the tools needed to do the activities. Now that it has launched, it’s been so exciting to watch the enthusiasm of our new agents as they work through the activities and see the results of their hard work! Right now, that’s my favorite thing I’m seeing coming out of this program.

What sets our training apart?

In real estate, you should never stop learning and growing. Training at Patterson-Schwartz is in everything that we do. Whether it’s the company-wide offerings, continuing education, sales meetings, roundtables, PSA University videos, or completed transactions… we are always learning and growing.

Brian Buffini says, “Education without activities is just entertainment!” We do not offer training for training’s sake! Whatever the offering, our goal is to have our agents implement something to improve their business and enhance their quality of life.

Best advice for students in pre-licensing classes? In new agent training?

If you are in a pre-licensing course right now, take time to meet/talk to agents who are actively working in real estate. Visit open houses if you don’t know someone. Don’t be afraid to ask them what they would do if they were starting their businesses again.

If you are a new agent, of course, attend our 100 Days to Greatness Training! 😀 Also, go into the office. Make it a point to introduce yourself to other agents. Ask your manager who you should get to know. You never know when a busy agent could use your help with an open house, buyer tour, or a shadowing opportunity.

Ready to grow with us?

Juli Giles has been a REALTOR® since 2004. Throughout her career, Juli has developed an extremely successful marketing plan and action guides for buyers and sellers in all market conditions. She is also deeply rooted in training and education from her days in the banking industry where she tackled many roles during her 15 years in a training and recruiting capacity. Her professional style combined with her integrity and knowledge of the real estate business allows new and seasoned agents to learn first-hand from a “true professional”.

Juli has a passion for life and helping others achieve success through learning. If you’re just as passionate about your real estate career, she’d love to chat! You can reach Juli at 302-234-6099, JuGiles@psre.com, or by clicking the button below.

Quick links

4 Reasons You Should Consider Selling This Fall

Reasons You Should Consider Selling This Fall | MyKCM

If you’re trying to decide when to sell your house, there may not be a better time to list than right now. The ultimate sellers’ market we’re in today won’t last forever. If you’re thinking of making a move, here are four reasons to put your house up for sale sooner rather than later.

1. Your House Will Likely Sell Quickly

According to the Realtors Confidence Index released by the National Association of Realtors (NAR), homes continue to sell quickly – on average, they’re selling in just 17 days. As a seller, that’s great news for you.

Average days on market is a strong indicator of buyer demand. And if homes are selling quickly, buyers have to be more decisive and act fast to submit their offer before other buyers swoop in.

2. Buyers Are Willing To Compete for Your House

In addition to selling quickly, homes are receiving multiple offers. That same survey shows sellers are seeing an average of 4.5 offers, and they’re competitive ones. The graph below shows how the average number of offers right now compares to previous years:

Reasons You Should Consider Selling This Fall | MyKCM

Buyers today know bidding wars are a likely outcome, and they’re coming prepared with their best offer in hand. Receiving several offers on your house means you can select the one that makes the most sense for your situation and financial well-being.

3. When Supply Is Low, Your House Is in the Spotlight

One of the most significant challenges for motivated buyers is the current inventory of homes for sale. Though it’s improving, it remains at near-record lows. The chart below shows how today’s low inventory stacks up against recent years. The lighter the blue is in the chart, the lower the housing supply.

Reasons You Should Consider Selling This Fall | MyKCM

If you’re looking to take advantage of buyer demand and get the most attention for your house, selling now before more listings come to the market might be your best option.

4. If You’re Thinking of Moving Up, Now May Be the Time

If your current home no longer meets your needs, it may be the perfect time to make a move. Today, homeowners are gaining a significant amount of wealth through growing equity. You can leverage that equity, plus current low mortgage rates, to power your move now. But these near-historic low rates won’t last forever.

Experts forecast interest rates will rise. In their forecast, Freddie Mac says:

“While we forecast rates to increase gradually later in the year, we don’t expect to see a rapid increase. At the end of the year, we forecast 30-year rates will be around 3.4%, rising to 3.8% by the fourth quarter of 2022.”

When rates rise, even modestly, it’ll impact your monthly payment and by extension your purchasing power.

Bottom Line

Don’t delay. The combination of housing supply challenges, low mortgage rates, and extremely motivated buyers gives sellers a unique opportunity this season. If you’re thinking about making a move, reach out to one of our local experts to chat about why it makes sense to list your house now. Patterson-Schwartz Real Estate been guiding home buyers and sellers since 1961.

Source: Keeping Current Matters, September 2021.The information contained, and the opinions expressed, in this article are not intended to be construed as investment advice.

6 Reasons to Celebrate National Homeownership Month

Our homes are so much more than the houses we live in. For many, they’ve also become our workplaces, schools for our children, and safe harbors in which we’ve weathered the toughest moments of a global pandemic. Today, 65.6% of Americans call their homes their own, a rate that has risen to its highest point in 8 years.

June is National Homeowership Month

As National Homeownership Month gets underway this June, homeowners have every reason to celebrate. A survey by Gallup just ranked real estate as the best investment you can make for the eighth year in a row. However, unlike other investment options, the benefits of owning a home aren’t purely financial. Here are the top ways Americans are winning by owning a home.

Non-Financial Benefits:

  1. Civic Participation: Owning a home is owning a part of your neighborhood. Homeowners have a stronger connection to their neighborhoods and are more committed to volunteer work and other ways to get involved.
  2. Pride of Ownership: Owning a home is having a space that is uniquely yours. You can customize it to your personal liking and make it reflect your personality and values.
  3. A Safe Space: Owning a home gives you a sense of security and privacy – two things that have become even more valuable as we’ve tackled the challenges of the recent health crisis.
    Financial Benefits:

Financial Benefits:

  1. Forced Savings: Owning a home builds equity. Your equity grows with each payment you make toward your mortgage. This form of forced savings can be used down the road to help you accomplish your biggest financial goals.
  2. Appreciation: Owning a home is making an investment that steadily gains value, and experts project home values will continue to rise in the years to come.
  3. Stability: Owning a home means having better control over your future housing payments. Over the years, a mortgage stays relatively steady, but rent costs continue to rise.

Bottom Line

If you own your home, take time this June to celebrate the ways homeownership has added value to your life. If you hope to become a homeowner this year, connect with one of our local experts today to take the first steps toward achieving your goal. We’ve been guiding home buyers and sellers since 1961.

Source: Keeping Current Matters, June 2021. The information contained, and the opinions expressed, in this article are not intended to be construed as investment advice.

Patterson-Schwartz Agents & Teams are Among America’s Best

RealTrends, the Trusted Source in residential brokerage, and Tom Ferry International, a top coaching and training company, recently released the 2021 RealTrends + Tom Ferry America’s Best Real Estate Professionals list.

Our 2021 Patterson-Schwartz “America’s Best” Honorees

Now in its 9th year, this list consists of the top 1.5% of more than 1.4 million licensed REALTORS® nationwide in closed transaction sides and closed volume. RealTrends America’s Best Sales Professionals grew by nearly 4,000 agents and teams between 2019 to 2020. And over 4,000 additional agents and teams met the baseline criteria of 50 closed sides or $20 million in volume. In total, over 18,000 U.S. real estate sales associates from every state are featured in America’s Best.

Patterson-Schwartz is proud of our individual agents and teams who made Delaware’s list during what has been perhaps the strangest real estate year in history. This recognition is well-deserved for these tireless, resilient, and hard-working members of the PSA family.

America’s Best – Delaware Rankings 2021

PSA Individuals by Transactions Sides (Out of 26):
PSA Individuals by Volume (Out of 20):
PSA Small Teams by Transactions Sides (Out of 21):
PSA Small Teams by Volume (Out of 12):
PSA Medium Teams by Transactions Sides (Out of 14):
PSA Medium Teams by Volume (Out of 12):

Click here to view the complete list.

About Us

Celebrating 60 years of service, Patterson-Schwartz Real Estate is Delaware’s largest independent REALTOR® with nine offices and over 450 full-time Sales Associates. We offer a full range of services that include residential home sales, purchase and rental, relocation services, and property management. We invite you to connect with us when you’re ready to partner with a local real estate expert.

Read more
Quick Links

Smarter Open Houses with Spacio & Patterson-Schwartz

Patterson-Schwartz is pleased to announce paperless open house registration through the Spacio app! This new, digital process provides a smarter experience for open house visitors and Patterson-Schwartz agents. Registrant information is gathered instantly and more accurately than the manual sign-in process, while automated follow-up ensures the interest in the open house never loses its momentum.

“Spacio enables agents to efficiently and seamlessly connect with potential buyers long after the doors to the open house close. Digitally collecting visitor data also eliminates paperwork and the use of QR code technology provides a touchless aspect. The experience is better, greener, and safer for all involved.”

Justin Kierstead, Director of Marketing at Patterson-Schwartz

Maximizing the open house opportunity

While the pandemic put restrictions on traditional open house activity in 2020, the local real estate market is experiencing a return to interest in in-person tours of homes in 2021. According to the National Association of REALTORS, open houses continue to be a frequently used source in the home search process among buyers.

The partnership with Spacio allows Patterson-Schwartz agents to make the most of the open house opportunity. The app is easily accessible via web and mobile devices and integrates with many agents’ lead capture and follow-up tools.

The app’s top features also make it a great piece of technology for today’s fast-paced and safety-minded market.

Each open house event generates its unique URL or QR code, which, when shared with visitors, allows for touchless sign-in on individual devices. These URLs and QR codes can also be shared in advance and save time through pre-registration. And as soon as the open house closes, registrants receive automated follow-up information and can connect with the agent at the click of a button.

“We’re thrilled to be able to offer this app to our agents,” says Patterson-Schwartz Senior Vice President, Business Development & Corporate Strategist, and Greenville Sales Manager, Donna Greenspan. “Open houses have long been a mainstay to real estate sales, and we love introducing new technology into the experience without sacrificing the personal touch.”

About Us

Celebrating 60 years of service, Patterson-Schwartz Real Estate is Delaware’s largest independent REALTOR® with nine offices and over 450 full-time Sales Associates. We offer a full range of services that include residential home sales, purchase and rental, relocation services, and property management. We invite you to connect with us when you’re ready to partner with a local real estate expert.

PSA is among the nation’s Top 1,000 Power Brokers for 2021

RISMedia recently released the full Top 1,000 Power Broker Report for 2021. Now in its 33rd year, the report is real estate’s longest-running ranking of the industry’s most successful brokerages by sales volume and transactions.

This year’s rankings reflect the industry’s unwavering attitude to persevere and tackle challenges head-on, even amid uncertainty. As we sifted through the impact the of 2020 coronavirus pandemic here at home, Patterson-Schwartz focused on new ways to do business and remained steadfast in helping our clients buy and sell real estate.

According to the 2021 report, Patterson-Schwartz ranked #224 by volume with $1.4B+ sales in 2020, up 15.7% from 2019. By transactions, Patterson-Schwartz ranked #193 with 4,345 transactions in 2020, up 4.5% from 2019. Patterson-Schwartz appeared in the top 25% nationally for both categories. As a locally owned and operated brokerage listed among national brands, we are incredibly proud of the PSA family’s resilience, hard work, growth, and achievements that made our Power Broker status possible.

Click here to view the full report.

Locally Grown, Nationally Recognized

Headquartered in the town of Hockessin, Delaware, Patterson-Schwartz has been lighting the way home for 60 years. We are Delaware’s largest independent REALTOR® with nine offices and over 450 full-time Sales Associates. We offer a full range of services including residential home sales, purchase and rental; relocation services, and property management. We invite you to connect with us when you’re ready to partner with a local real estate expert.

Quick links

Get to know Juli Giles: PSA Careers Spotlight

Meet Juli Giles, our Director of Career Development and Recruiting and the face of education at PSA! From running our continuing education and our new agent training programs to hosting several monthly Zoom sessions for agents across the company, Juli’s got her finger on the pulse of what’s on our agents’ minds and what’s going on in our local market. We sat down with Juli to learn a little more about her, what she does at Patterson-Schwartz, and what fuels her boundless energy.

Juli Giles, Director of Career Development and Recruiting at Patterson-Schwartz Real Estate

You must have a favorite topic to facilitate! Can you tell us what you love to teach?

That’s a hard one because I just enjoy connecting with people! But, if I had to choose, I’d say any topic that has to do with building your real estate business and sharpening your skills as a real estate agent. 

 What are 3-4 words that describe your teaching style?

FUN, energizing, motivational, “do it with passion”. Okay, that’s more than three words!

Can you explain the difference between a trainer and a coach?

When I worked in banking, my mentor had a picture on his wall that read, “Give a man a fish, you feed him for a day. Teach him how to fish, you feed him for a lifetime.” Training and coaching are a lot like that. As a trainer, I can develop and teach a new technique, skill, policy, or procedure. As a coach, I want to connect what I’m teaching to their purpose and their “why”!  Over the years I’ve seen trainers just want to get through the class. As a coach, and especially in real estate, I want to affect the time I’m NOT in a class so they can build a business and a life worth living.  

When you’re not working, what are you doing?

Well, most people know my happy place on the beach with my family. I’m so blessed to have two wonderful daughters and a fantastic husband who is my biggest cheerleader! You can also catch me in a Zumba class a few days a week. I just love getting lost in the music!

Ready to grow with us?

As you can tell, Juli has a passion for life and helping others achieve success through learning. If you’re just as passionate about your real estate career, she’d love to chat! You can reach Juli at 302-234-6099, JuGiles@psre.com, or by clicking the button below.

Juli has been a REALTOR® since 2004. Throughout her career, Juli has developed an extremely successful marketing plan and action guides for buyers and sellers in all market conditions. She is also deeply rooted in training and education from her days in the banking industry where she tackled many roles during her 15 years in a training and recruiting capacity. Her professional style combined with her integrity and knowledge of the real estate business allows new and seasoned agents to learn first-hand from a “true professional”.

5 Tips for Making a Successful Offer

Today’s real estate market clearly has high home buyer interest and low housing inventory. With so many buyers competing for a limited number of houses for sale, it’s more important than ever to know the ins and outs of making a confident and competitive offer. Here are five keys to success for this important stage in the home buying process.

1. Listen to Your Real Estate Advisor

An article from Freddie Mac offers guidance on making an offer on a home today. Right off the bat, it points out how emotional this can be for buyers and why your trusted agent can help you stay focused on the most important things:

“Remember to let your home buying team guide you on your journey, not your emotions. Their support and expertise will keep you from compromising on your must-haves and future financial stability.”

Your real estate professional should be your primary source for answers to the questions you have when you’re ready to make an offer.

2. Understand Your Finances

Having a complete understanding of your budget and how much house you can afford is essential. The best way to know this is to get pre-approved for a loan early in the home buying process. Only 44% of today’s prospective home buyers are planning to apply for pre-approval, so be sure to take this step so you stand out from the crowd. It shows sellers you’re a serious and qualified buyer and can give you a competitive edge if you enter a bidding war.

3. Be Ready to Move Quickly

According to the Realtors Confidence Index, published monthly by the National Association of Realtors (NAR), the average property sale today receives over three offers and is on the market for just a few weeks. These are both results of today’s competitive market, showing how important it is to stay agile and vigilant in your search. As soon as you find the right home for your needs, be prepared to submit an offer as quickly as possible.

4. Make a Fair Offer

It’s only natural to want the best deal you can get on a home. However, Freddie Mac also warns that submitting an offer that’s too low can lead sellers to doubt how serious you are as a buyer. Don’t submit an offer that will be tossed out as soon as it’s received. The expertise your agent brings to this part of the process will help you stay competitive:

“Your agent will work with you to make an informed offer based on the market value of the home, the condition of the home and recent home sale prices in the area.”

5. Be a Flexible Negotiator

After submitting an offer, the seller may accept it, reject it, or counter it with their own changes. In a competitive market, it’s important to stay nimble throughout the negotiation process. You can strengthen your position with an offer that includes flexible move-in dates, a higher price, or minimal contingencies (conditions you set that the seller must meet for the purchase to be finalized). Freddie Mac explains that there are, however, certain contingencies you don’t want to forego:

Resist the temptation to waive the inspection contingency, especially in a hot market or if the home is being sold ‘as-is’, which means the seller won’t pay for repairs. Without an inspection contingency, you could be stuck with a contract on a house you can’t afford to fix.”

Read more

Bottom Line

Today’s competitive landscape makes it more important than ever to make a strong offer on a home. Connect with one of our local experts to make sure you rise to the top along the way. We’ve been guiding home buyers and sellers since 1961.

Source: “Things to Consider When Buying a Home” Spring 2021 Edition, courtesy of Keeping Current Matters

2020 Patterson-Schwartz Realty Alliance Sales Award Honorees

Real Estate transactions during 2020 were certainly a bit of an adventure but, despite the shutdowns and restrictions, Patterson-Schwartz was able to adapt, thrive, and ultimately assist more clients with their homeownership needs in 2020 than in the previous year.  This accomplishment would not have been possible without the hard work and perseverance of our family of sales associates.

Realty Alliance Sales Award plaques were distributed to Patterson-Schwartz honorees in early March 2021

The Realty Alliance is a network of North America’s elite real estate firms, and each year they identify the leading residential sales professionals for their exceptional performance.

The Patterson-Schwartz agents and teams recognized for their efforts in 2020 make up the top 15% of our sales associates in the individual categories of Units and Total Dollar Volume. The qualifying amounts were 18 Units, and/or a Total Dollar Volume of $5,500,000.

A Commitment to Exceptional Service

The 2020 Realty Alliance Sales Awards are well-deserved, especially considering the year’s uncertain outlook and business challenges. We are thrilled to congratulate the 75+ Patterson-Schwartz agents and teams for being recognized at a national level for their outstanding efforts and accomplishments. These honorees exemplify our company’s dedication to providing superior guidance and service while offering exceptional knowledge of market conditions and a commitment to represent clients honestly and professionally.

2020 Realty Alliance Sales Award recipients, listed by sales office:

Brandywine
Elkton & Newark
Dover
Hockessin
Greenville
Middletown
Ocean View & Rehoboth Beach

About Us

Patterson-Schwartz Real Estate is Delaware’s largest independent REALTOR® with nine offices and over 450 full-time Sales Associates. We offer a full range of services including residential home sales, purchase and rental; relocation services, and property management. We invite you to connect with us when you’re ready to partner with a local real estate expert.

Read more