Best of the Best: PSA Agents & Teams Rank Nationally

RealTrends recently released the 2022 America’s Best Real Estate Professionals rankings, and Patterson-Schwartz is thrilled to see some of our best and brightest agents and teams on the list!

Patterson-Schwartz agents & teams on America’s Best Real Estate Professionals list 2022

Now in its 10th year, the rankings consist of the top 1.5% of more than 1.6 million licensed real estate professionals nationwide in closed transaction sides and closed volume for 2021. In total, over 23,000 U.S. real estate sales associates from every state are featured in America’s Best.

As a local brokerage based in the second smallest state, seeing nine of our 500 real estate professionals make this nationwide list speaks volumes about our PSA family. Each Delaware honoree earned their spot during one of the most competitive real estate years in the state’s history. We are proud of our 60+ year legacy that proves we are prepared for any market challenge and only getting stronger.

Being recognized among the highest performing agents in the United States is a well-deserved honor for these tireless, resilient, and hard-working members of the PSA family. Get to know them on the list below!

America’s Best – Delaware Rankings 2022

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Locally Grown, Nationally Recognized

Headquartered in the town of Hockessin, Delaware, Patterson-Schwartz has been lighting the way home for over 60 years. We are Delaware’s largest independent real estate brokerage with ten offices and over 550 sales associates and staff. We offer a full range of services including residential home sales and rentals, relocation services, and property management. We invite you to connect with us when you’re ready to partner with a local real estate expert.

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Patterson-Schwartz: Enhancing the Home Valuation Experience

Keeping pace with an ever-evolving local market is important, but finding reliable information can be a challenge. Patterson-Schwartz understands this challenge and is pleased to announce a new partnership with CloudCMA and Homebeat, leaders in the home valuation tool industry.   

What is a CMA?

A Comparative Market Analysis (CMA) is the term real estate professionals use when they conduct an in-depth analysis of a home’s current worth based on the prices of similar active, pending, and sold properties in the area. Real estate professionals present a CMA to their clients to help them determine a price when listing a home or making an offer to buy a home. 

CloudCMA provides our sales associates with the real-time data and innovative tools necessary to guide clients through crucial price-related decisions. When it comes time to list your home for sale, you can depend on our sales associates to provide the very best CMA reporting and personalize it to you.  In the meantime, how can you stay informed on the market and begin to understand the true value of your home?  

A local real estate expert is your best resource  

A flood of websites out there promise an instant value for your home, but, in reality, they are rarely accurate. There are so many factors that contribute to a property’s value that these online models overlook, including the property’s condition. Only a licensed real estate professional familiar with your area can give you a true idea of what your home is worth. In that regard, you should avoid relying solely on a website to determine your home’s value, but understanding local housing trends is a great place to start.

On the fence about selling? Try Homebeat! 

Homebeat through Patterson-Schwartz allows you to regularly check the sales activity of the homes around yours. As a Homebeat subscriber, updates about your neighborhood’s housing trends are emailed to you at the frequency of your choice. Each report includes properties in your neighborhood with MLS and market data, and refreshes automatically with the most recent listings and sales information available.

When you’re ready to consider selling, a Patterson-Schwartz sales associate can upgrade your Homebeat to a comprehensive CMA and deliver it to you in the method you prefer: in-person, electronically, or video chat. The knowledge and personal care of our local experts paired with the innovative reporting data from CloudCMA will help you list your home with confidence in any market. To keep your finger on the pulse of the market, get started with Homebeat today!

About Us

Patterson-Schwartz Real Estate is Delaware’s largest independent real estate brokerage and offers a full range of services that include residential home sales, purchase and rental, relocation services, and property management. We invite you to connect with us when you’re ready to partner with a local real estate expert. We’ve been guiding home buyers and sellers since 1961.

Patterson-Schwartz is a Top Independent Broker, #1 in Del.

Patterson-Schwartz Real Estate is proud to be among the nation’s top brokerages in The RealTrends Five Hundredan annual report published by RealTrends of the top 500 independent real estate brokerages in the United States. Ranking 71st nationally and maintaining the number one spot as Delaware’s leading locally owned and independently operated brokerage, Patterson-Schwartz had a total sales volume of $1,660,820,573.00 with 4,593 transaction sides in 2021. 

Rooted in Service

Patterson-Schwartz may stand out as one of the few locally owned companies in an industry dominated in recent days by big brands and franchises, but our connection to the community and its people is hardly a novelty. Opening in 1961 in a semi-detached Wilmington home with just 10 associates, Patterson-Schwartz now has 10 offices across the state and into Maryland, and is home to over 500 real estate professionals and staff.

We know this market. We are this market. We came from this market so there isn’t much locally that escapes our notice.

Charlie Schwartz, II, son of founder Charlie Schwartz, Sr.

For over 60 years, we have been honing an ability to adapt and overcome market challenges by listening to, learning about, and anticipating the needs of our agents, clients, and industry. We have weathered good markets and bad with innovative marketing strategies, leading technology tools, and a supportive company culture that pulls from our collective experience and knowledge. And at the root of all our success is the hard work of our family of sales associates and staff who dedicate themselves to providing exceptional service every day.

It’s because of this proud history and service legacy that Patterson-Schwartz is able to embrace an ever-evolving real estate landscape and remain a leader in our market. As an independent broker with a hyper-local focus, Patterson-Schwartz lives and breathes what it means to be a part of the communities we serve. We are committed to supporting local homeowners with the high standards of integrity and service established by our founders for years to come.

Locally Grown, Nationally Recognized

Headquartered in the town of Hockessin, Delaware, Patterson-Schwartz has been lighting the way home for over 60 years. We are Delaware’s largest independent real estate brokerage with ten offices and over 550 sales associates and staff. We offer a full range of services including residential home sales and rentals, relocation services, and property management. We invite you to connect with us when you’re ready to partner with a local real estate expert.

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Home buyers Are Going on a Shopping Spree This Winter

Experts anticipate the real estate market will see a flurry of activity this winter, and that’s great news for today’s sellers. If you’re planning on listing your home, there’s no need to wait until the spring for better conditions – today’s real estate market is already heating up.

Buyers Have Warmed Up to the Idea of Purchasing This Winter

The past 18 months brought about significant lifestyle changes for many of us, including the rise in remote work, job changes, and even early retirement for some. For many people, it’s prompting a search for their next home now rather than waiting for warmer months.

Lawrence Yun, Chief Economist at the National Association of Realtors (NAR), points out how this winter may see a significant number of sales:

“Compared to other past winter seasons, this winter season’s sales activity will be stronger. . . . This winter, there will be more sales compared to pre-pandemic winters going back all the way to 2006.”

You might be wondering: what does strong sales activity mean for you? It means there are likely to be more buyers active in the market this winter – far more than more normal, pre-pandemic years.

In the same article, Danielle Hale, Chief Economist for realtor.com, puts it in these simple terms:

Sellers can expect to see plenty of buyers.”

The more buyers there are in the market, the more likely it is your home will get noticed. That can lead to a multiple-offer scenario or a potential bidding war. Receiving multiple offers on your home means you can select the right offer and terms for your situation – so you can truly win as a seller when you list your house this winter.

Bottom Line

If you’re thinking about selling your house, you don’t need to wait until the spring. Buyers are ready now. Connect with one of our local experts to discuss why selling this holiday season could be the gift that keeps on giving. Patterson-Schwartz Real Estate been guiding home buyers and sellers since 1961.

Source: Keeping Current Matters, December 2021. The information contained, and the opinions expressed, in this article are not intended to be construed as investment advice.

Patterson-Schwartz launches Adwerx Motion ads

It is no secret that today’s consumers often begin their search for a home online. And now more than ever, a robust and effective online strategy is vital for connecting with home buyers. At Patterson-Schwartz, we employ a vast array of online marketing efforts to increase our listings’ exposure, and we’re excited to announce a new animated format from our digital ad partner, Adwerx Enterprise.

Enhancing the digital experience

In 2018 Patterson-Schwartz began a partnership with Adwerx Enterprise, an industry leader in digital advertising automation. With the Adwerx platform, digital ads for new Patterson-Schwartz listings launch when a property is publicly listed during the all-important first week that a home hits the market and receives the most attention. Combined with sophisticated retargeting technology, these ads follow local home buyers around the web and appear on popular websites such as ESPN and the New York Times and social media sites like Facebook and Instagram.

“Patterson-Schwartz focuses on using superior tools to market their listings, and we have helped them engage online buyers and cost-effectively advertise on websites alongside big brands,” says Nathan Kainz, Enterprise Account Management, Team Lead at Adwerx. “But we know the real estate industry is competitive and are always looking to enhance the ability to grab the attention of consumers.”

An innovative partnership

Developed to stand out in the digital environment, Adwerx Motion combines the effectiveness of targeting listing ads with the power of motion to create content that reaches more prospective buyers and increases the visibility of each listing. This new feature allows display advertising to be animated using HTML5 technology – an ad type proven to drive higher engagement and improved click-through rates.

“When we were approached by our account representative to be one of the first brokers to launch Adwerx Motion ads, we didn’t hesitate to jump on board.

“The ability to upgrade our automated listing campaigns to an animated design creates another opportunity for our agents to impress their sellers and win the listing presentation. Adwerx consistently enables us to provide value to our agents and their clients by helping their listings stand out in a highly competitive environment.”

Justin Kierstead, Marketing Director of Patterson-Schwartz Real Estate

About Us

Patterson-Schwartz Real Estate is Delaware’s largest independent REALTOR® with ten offices and over 450 full-time Sales Associates. We offer a full range of services that include residential home sales, purchase and rental, relocation services, and property management. We invite you to connect with us when you’re ready to partner with a local real estate expert. We’ve been guiding home buyers and sellers since 1961.

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In the Classroom with Juli Giles: PSA Careers Q&A

In the spirit of back-to-school season, we recently talked about learning opportunities and growing your real estate business with our Director of Recruiting & Career Development, Juli Giles. She’s here with the scoop on our new Successful Start training program and insight on getting (and staying!) ahead in the industry.

What is your favorite thing about the new Successful Start program at PSA?

There is so much to love about our new Successful Start program, 100 Days to Greatness, and we are absolutely thrilled to be one of the few companies in our region certified to teach this business-changing program from Brian Buffini!

Brian Buffini’s philosophy is similar to our company philosophy in that phenomenal customer service and exceeding clients’ expectations leads to referral business. The 100 Days to Greatness program is a step-by-step activity program that focuses on building that referral business.

In addition to the activities, this program also includes the tools needed to do the activities. Now that it has launched, it’s been so exciting to watch the enthusiasm of our new agents as they work through the activities and see the results of their hard work! Right now, that’s my favorite thing I’m seeing coming out of this program.

What sets our training apart?

In real estate, you should never stop learning and growing. Training at Patterson-Schwartz is in everything that we do. Whether it’s the company-wide offerings, continuing education, sales meetings, roundtables, PSA University videos, or completed transactions… we are always learning and growing.

Brian Buffini says, “Education without activities is just entertainment!” We do not offer training for training’s sake! Whatever the offering, our goal is to have our agents implement something to improve their business and enhance their quality of life.

Best advice for students in pre-licensing classes? In new agent training?

If you are in a pre-licensing course right now, take time to meet/talk to agents who are actively working in real estate. Visit open houses if you don’t know someone. Don’t be afraid to ask them what they would do if they were starting their businesses again.

If you are a new agent, of course, attend our 100 Days to Greatness Training! 😀 Also, go into the office. Make it a point to introduce yourself to other agents. Ask your manager who you should get to know. You never know when a busy agent could use your help with an open house, buyer tour, or a shadowing opportunity.

Ready to grow with us?

Juli Giles has been a REALTOR® since 2004. Throughout her career, Juli has developed an extremely successful marketing plan and action guides for buyers and sellers in all market conditions. She is also deeply rooted in training and education from her days in the banking industry where she tackled many roles during her 15 years in a training and recruiting capacity. Her professional style combined with her integrity and knowledge of the real estate business allows new and seasoned agents to learn first-hand from a “true professional”.

Juli has a passion for life and helping others achieve success through learning. If you’re just as passionate about your real estate career, she’d love to chat! You can reach Juli at 302-234-6099, JuGiles@psre.com, or by clicking the button below.

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4 Reasons You Should Consider Selling This Fall

Reasons You Should Consider Selling This Fall | MyKCM

If you’re trying to decide when to sell your house, there may not be a better time to list than right now. The ultimate sellers’ market we’re in today won’t last forever. If you’re thinking of making a move, here are four reasons to put your house up for sale sooner rather than later.

1. Your House Will Likely Sell Quickly

According to the Realtors Confidence Index released by the National Association of Realtors (NAR), homes continue to sell quickly – on average, they’re selling in just 17 days. As a seller, that’s great news for you.

Average days on market is a strong indicator of buyer demand. And if homes are selling quickly, buyers have to be more decisive and act fast to submit their offer before other buyers swoop in.

2. Buyers Are Willing To Compete for Your House

In addition to selling quickly, homes are receiving multiple offers. That same survey shows sellers are seeing an average of 4.5 offers, and they’re competitive ones. The graph below shows how the average number of offers right now compares to previous years:

Reasons You Should Consider Selling This Fall | MyKCM

Buyers today know bidding wars are a likely outcome, and they’re coming prepared with their best offer in hand. Receiving several offers on your house means you can select the one that makes the most sense for your situation and financial well-being.

3. When Supply Is Low, Your House Is in the Spotlight

One of the most significant challenges for motivated buyers is the current inventory of homes for sale. Though it’s improving, it remains at near-record lows. The chart below shows how today’s low inventory stacks up against recent years. The lighter the blue is in the chart, the lower the housing supply.

Reasons You Should Consider Selling This Fall | MyKCM

If you’re looking to take advantage of buyer demand and get the most attention for your house, selling now before more listings come to the market might be your best option.

4. If You’re Thinking of Moving Up, Now May Be the Time

If your current home no longer meets your needs, it may be the perfect time to make a move. Today, homeowners are gaining a significant amount of wealth through growing equity. You can leverage that equity, plus current low mortgage rates, to power your move now. But these near-historic low rates won’t last forever.

Experts forecast interest rates will rise. In their forecast, Freddie Mac says:

“While we forecast rates to increase gradually later in the year, we don’t expect to see a rapid increase. At the end of the year, we forecast 30-year rates will be around 3.4%, rising to 3.8% by the fourth quarter of 2022.”

When rates rise, even modestly, it’ll impact your monthly payment and by extension your purchasing power.

Bottom Line

Don’t delay. The combination of housing supply challenges, low mortgage rates, and extremely motivated buyers gives sellers a unique opportunity this season. If you’re thinking about making a move, reach out to one of our local experts to chat about why it makes sense to list your house now. Patterson-Schwartz Real Estate been guiding home buyers and sellers since 1961.

Source: Keeping Current Matters, September 2021.The information contained, and the opinions expressed, in this article are not intended to be construed as investment advice.

6 Reasons to Celebrate National Homeownership Month

Our homes are so much more than the houses we live in. For many, they’ve also become our workplaces, schools for our children, and safe harbors in which we’ve weathered the toughest moments of a global pandemic. Today, 65.6% of Americans call their homes their own, a rate that has risen to its highest point in 8 years.

June is National Homeowership Month

As National Homeownership Month gets underway this June, homeowners have every reason to celebrate. A survey by Gallup just ranked real estate as the best investment you can make for the eighth year in a row. However, unlike other investment options, the benefits of owning a home aren’t purely financial. Here are the top ways Americans are winning by owning a home.

Non-Financial Benefits:

  1. Civic Participation: Owning a home is owning a part of your neighborhood. Homeowners have a stronger connection to their neighborhoods and are more committed to volunteer work and other ways to get involved.
  2. Pride of Ownership: Owning a home is having a space that is uniquely yours. You can customize it to your personal liking and make it reflect your personality and values.
  3. A Safe Space: Owning a home gives you a sense of security and privacy – two things that have become even more valuable as we’ve tackled the challenges of the recent health crisis.
    Financial Benefits:

Financial Benefits:

  1. Forced Savings: Owning a home builds equity. Your equity grows with each payment you make toward your mortgage. This form of forced savings can be used down the road to help you accomplish your biggest financial goals.
  2. Appreciation: Owning a home is making an investment that steadily gains value, and experts project home values will continue to rise in the years to come.
  3. Stability: Owning a home means having better control over your future housing payments. Over the years, a mortgage stays relatively steady, but rent costs continue to rise.

Bottom Line

If you own your home, take time this June to celebrate the ways homeownership has added value to your life. If you hope to become a homeowner this year, connect with one of our local experts today to take the first steps toward achieving your goal. We’ve been guiding home buyers and sellers since 1961.

Source: Keeping Current Matters, June 2021. The information contained, and the opinions expressed, in this article are not intended to be construed as investment advice.

Patterson-Schwartz Agents & Teams are Among America’s Best

RealTrends, the Trusted Source in residential brokerage, and Tom Ferry International, a top coaching and training company, recently released the 2021 RealTrends + Tom Ferry America’s Best Real Estate Professionals list.

Our 2021 Patterson-Schwartz “America’s Best” Honorees

Now in its 9th year, this list consists of the top 1.5% of more than 1.4 million licensed REALTORS® nationwide in closed transaction sides and closed volume. RealTrends America’s Best Sales Professionals grew by nearly 4,000 agents and teams between 2019 to 2020. And over 4,000 additional agents and teams met the baseline criteria of 50 closed sides or $20 million in volume. In total, over 18,000 U.S. real estate sales associates from every state are featured in America’s Best.

Patterson-Schwartz is proud of our individual agents and teams who made Delaware’s list during what has been perhaps the strangest real estate year in history. This recognition is well-deserved for these tireless, resilient, and hard-working members of the PSA family.

America’s Best – Delaware Rankings 2021

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Smarter Open Houses with Spacio & Patterson-Schwartz

Patterson-Schwartz is pleased to announce paperless open house registration through the Spacio app! This new, digital process provides a smarter experience for open house visitors and Patterson-Schwartz agents. Registrant information is gathered instantly and more accurately than the manual sign-in process, while automated follow-up ensures the interest in the open house never loses its momentum.

“Spacio enables agents to efficiently and seamlessly connect with potential buyers long after the doors to the open house close. Digitally collecting visitor data also eliminates paperwork and the use of QR code technology provides a touchless aspect. The experience is better, greener, and safer for all involved.”

Justin Kierstead, Director of Marketing at Patterson-Schwartz

Maximizing the open house opportunity

While the pandemic put restrictions on traditional open house activity in 2020, the local real estate market is experiencing a return to interest in in-person tours of homes in 2021. According to the National Association of REALTORS, open houses continue to be a frequently used source in the home search process among buyers.

The partnership with Spacio allows Patterson-Schwartz agents to make the most of the open house opportunity. The app is easily accessible via web and mobile devices and integrates with many agents’ lead capture and follow-up tools.

The app’s top features also make it a great piece of technology for today’s fast-paced and safety-minded market.

Each open house event generates its unique URL or QR code, which, when shared with visitors, allows for touchless sign-in on individual devices. These URLs and QR codes can also be shared in advance and save time through pre-registration. And as soon as the open house closes, registrants receive automated follow-up information and can connect with the agent at the click of a button.

“We’re thrilled to be able to offer this app to our agents,” says Patterson-Schwartz Senior Vice President, Business Development & Corporate Strategist, and Greenville Sales Manager, Donna Greenspan. “Open houses have long been a mainstay to real estate sales, and we love introducing new technology into the experience without sacrificing the personal touch.”

About Us

Celebrating 60 years of service, Patterson-Schwartz Real Estate is Delaware’s largest independent REALTOR® with nine offices and over 450 full-time Sales Associates. We offer a full range of services that include residential home sales, purchase and rental, relocation services, and property management. We invite you to connect with us when you’re ready to partner with a local real estate expert.